For this project, I developed a comprehensive national brand identity for Paraguay, aimed at capturing the country’s unique cultural spirit within a modern visual system. The core of my inspiration came from Ñandutí, the traditional Paraguayan lace known for its intricate, circular patterns. I integrated these delicate motifs directly into the logo and used the craft's vibrant, multi-colored history to inform the brand’s color palette. By blending these traditional artisan elements with clean, contemporary typography, I created a flexible identity that scales across various touchpoints—from national merchandise to tourism assets. The final result is a brand that honors Paraguay’s handmade heritage while positioning it as a bold, forward-looking destination.